greenspecs
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Reel: how much do the labels prove?
GreenSpecs has graded 2 products from Reel on the strength of the evidence behind the claims on the pack.
- Products graded
- 2
- Average GreenSpecs score
- 65/100
- Best graded
- Reel 100% Bamboo Paper Towels — A- 75/100
- Lowest graded
- Reel Sustainable Bamboo Paper Towels — B- 55/100
- Assessments updated
- 27 April 2026
Source: GreenSpecs label assessments of Reel products, 27 April 2026.
Where this number comes from. GreenSpecs scores the evidence a product puts in front of you: the wording of the claim, what the packaging discloses, and whether an independent certifier stands behind any of it. Each score is a GreenSpecs assessment generated by our scoring model from the product label and public claim text on the date shown. It is not a laboratory test, not a lifecycle assessment, and not a safety rating. The full method is published here.
Does Reel back up its claims?
Across the 2 Reel products graded so far the average score is 65 out of 100. Bamboo is a real step forward. Packaging could go further. That is the pattern the table below fills in, product by product.
| Product | Brand | Grade | Score | What the label proves |
|---|---|---|---|---|
| Reel 100% Bamboo Paper Towels | Reel | A- | 75/100 | Bamboo is a real step forward. Packaging could go further. |
| Reel Sustainable Bamboo Paper Towels | Reel | B- | 55/100 | Bamboo fiber is a real step. Certifications are the next frontier. |
Where Reel products show up
Holding a Reel pack we have not seen yet? Scan it — it gets graded in seconds and lands on this page.