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Tide: how much do the labels prove?
GreenSpecs has graded 8 products from Tide on the strength of the evidence behind the claims on the pack.
- Products graded
- 8
- Average GreenSpecs score
- 47/100
- Best graded
- Tide Simply Clean & Fresh Detergent — C+ 52/100
- Lowest graded
- Tide Original Detergent — C- 38/100
- Assessments updated
- 13 July 2026
Source: GreenSpecs label assessments of Tide products, 13 July 2026.
Where this number comes from. GreenSpecs scores the evidence a product puts in front of you: the wording of the claim, what the packaging discloses, and whether an independent certifier stands behind any of it. Each score is a GreenSpecs assessment generated by our scoring model from the product label and public claim text on the date shown. It is not a laboratory test, not a lifecycle assessment, and not a safety rating. The full method is published here.
Does Tide back up its claims?
Across the 8 Tide products graded so far the average score is 47 out of 100. The 10x concentration is a real product change, reducing plastic per load and lowering shipping emissions. However, the claim doesn't address the broader chemical footprint of the detergent or the total plastic volume from a brand this large. That is the pattern the table below fills in, product by product.
| Product | Brand | Grade | Score | What the label proves |
|---|---|---|---|---|
| Tide Simply Clean & Fresh Detergent | Tide | C+ | 52/100 | The 10x concentration is a real product change, reducing plastic per load and lowering shipping emissions. However, the claim doesn't address the broader chemical footprint of the detergent or the total plastic volume from a brand this large. |
| Tide Free & Gentle Liquid Laundry Detergent | Tide | C+ | 52/100 | A better choice for sensitive skin. Packaging is still the next step. |
| Tide Ultra Concentrated Original Liquid Laundry Detergent | Tide | C+ | 50/100 | Less plastic. Same old ingredients. |
| Tide Pods Free & Gentle | Tide | C+ | 50/100 | Pods cut plastic. Ingredients are still Tide. |
| Tide Pods HE Laundry Detergent Pods, Spring Meadow, 156-count | Tide | C | 48/100 | Convenient format, but ingredients and packaging are conventional. |
| Tide Pods Ultra Oxi Laundry Detergent Pods, 100-count | Tide | C | 45/100 | Convenient pods, but ingredients and packaging still have room to grow. |
| Tide Plus Ultra Oxi Powder Laundry Detergent, Original, 143 Loads | Tide | C- | 42/100 | Powder is a step up. Ingredients and transparency are still developing. |
| Tide Original Detergent | Tide | C- | 38/100 | Conventional for its category. No green claims here. |
Where Tide products show up
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