greenspecs
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Viva: how much do the labels prove?
GreenSpecs has graded 1 product from Viva on the strength of the evidence behind the claims on the pack.
- Products graded
- 1
- Average GreenSpecs score
- 35/100
- Best graded
- Viva Signature Cloth Paper Towels — D+ 35/100
- Assessments updated
- 21 March 2026
Source: GreenSpecs label assessments of Viva products, 21 March 2026.
Where this number comes from. GreenSpecs scores the evidence a product puts in front of you: the wording of the claim, what the packaging discloses, and whether an independent certifier stands behind any of it. Each score is a GreenSpecs assessment generated by our scoring model from the product label and public claim text on the date shown. It is not a laboratory test, not a lifecycle assessment, and not a safety rating. The full method is published here.
Does Viva back up its claims?
Across the 1 Viva product graded so far the average score is 35 out of 100. Conventional paper towels. No visible sustainability efforts. That is the pattern the table below fills in, product by product.
| Product | Brand | Grade | Score | What the label proves |
|---|---|---|---|---|
| Viva Signature Cloth Paper Towels | Viva | D+ | 35/100 | Conventional paper towels. No visible sustainability efforts. |
Where Viva products show up
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