What's changing
Your scan is a signal.
Brands watch what shoppers pick. Lawmakers are now watching what brands claim. greenspecs puts both on one label.
You scan
A label becomes a record.
A label becomes a record.
It joins the shelf
1,358 scans and counting.
1,358 scans and counting.
Brands see it
Records on YKO.Earth show the gaps.
Records on YKO.Earth show the gaps.
Better products
Then you scan the new one.
Then you scan the new one.
What's changing, and when
Today is 7 Nov 2026TODAY
FEB 2024EU adopts its green-claims rulesDirective 2024/825 on vague claims and labels.
JUL 2024EU ecodesign law in forceSets up digital product passports, group by group.
27 SEP 2026EU rules applyUnproven "eco-friendly" claims and home-made labels are out.
4 OCT 2026California SB 343Recycling arrows only where recycling really happens. Under legal challenge.
18 FEB 2027First product passportsEV and industrial batteries in the EU.
What that means on the shelf
eco-friendlyVague words need proof
In the EU a broad green claim now needs evidence behind it.
our own green sealLabels need a real scheme
A sustainability mark must come from a certification scheme or a public body.
recyclableArrows must be true
In California, only on packaging most people can actually recycle.